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Digital Marketing: Use Social Media and Influencer Marketing in Gaining New Customers

In the past, word of mouth, postcards, flyers, posters, billboards, television and radio influences played a major influence in traditional marketing. Today the advancement in technology gave birth to digital marketing, a great way to advertise products and services. Digital marketing uses the internet and digital technologies such as LCD displays, LED monitors, laptop, smartphones, tablets, and desktop to advertise different products and services. Digital marketing is considered the most effective and most influential method of marketing used today with web design, social marketing, search engine optimization or SEO, influencer marketing, content management system, and video marketing under its umbrella. It is about time to talk about the major influences of social media marketing and influencer marketing in terms of gaining more leads or new customers in availing a product or a service.

In the age of advanced technology, a typical modern individual has at least one social media account, and of course, he is also highly actively engaged with online business transactions either selling and buying. Social media is always associated with brand building and not sales, but the truth is that social media can be used in generating leads for your business. Lead generation is a way of bringing people closer to your sales bucket but it is not the same thing as selling, rather it is knowing more about the needs and wants of your customers to you can eventually turn them into paying customers. Lead generation in the past involved things like sending out surveys via snail mail or filling out a form at the back of a magazine, but internet has completely changed the method businesses generate their leads, such as video marketing, paid ad campaigns and email opt-ins. Currently, lead generation is made faster, easier and more convenient for customers, most especially with the influence of social media. With social media, people are capable of readily sharing campaign ads and images of products and services they are really satisfied with, that’s why it is the perfect place to look for your target audience and convert then into new sales leads. Social media works hand-in-hand with influencer marketing, wherein influential people are directly or indirectly endorse a product or service through social media.

To effectively use social media marketing and influencer marketing, you can start a challenge or contest, create a customized tab, treating your page like a website, track brand mentions, create events, offering a free sample, usage of video, not ignoring comments, and creating unique taglines or titles. Learn more about other types of marketing by visiting our website for other related articles and blogs.